From Imposter Syndrome to Authentic Design: How Shawnda Williams Redefined Success

Product/User Experience Design Leader Shawnda Williams has spent over two decades navigating the complexities of being an "only" in male-dominated spaces, transforming her understanding of imposter syndrome from a personal failing into a strategic evaluation tool. Rather than simply "faking it till you make it," Williams learned to critically assess whether environments were truly supportive of her success, asking herself tough questions about context versus capability. Her journey took an unexpected turn when she discovered that automotive restoration—taking vehicles from dilapidated to show-worthy—fulfilled a creative need her digital design career couldn't satisfy alone. This tactile revelation led to the birth of Southern Fried Concepts, a multidisciplinary design service that bridges traditional craftsmanship with modern problem-solving. Williams advocates for three essential skills that have remained constant throughout her evolution: empathy (validated through genuine inquiry), inquisitiveness (asking questions without assuming outcomes), and active listening—a trifecta that transforms both customer relationships and personal interactions. Her story demonstrates that sometimes the most profound professional growth comes from getting your hands dirty and fighting for yourself.

Source: Bold Journey, "Meet Shawnda Williams," June 27, 2023

Ready to challenge your own assumptions about success and creativity? Read Shawnda's full story and discover how questioning your imposter syndrome might be the key to unlocking your most authentic professional path.