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Building your Business on the Scaffolding of Success

A major healthcare provider used Gamma's efficiency services, resulting in a 35% productivity increase and 20% cost reduction, improving patient care.

Closing the Retail vs Digital Membership Gap

This project embedded membership value into key decision moments across the digital shopping journey to close the conversion gap between retail and online.

Transforming Efficiency for Lasting Growth


Client: Major Healthcare Provider
Time Spent: 8 Months
Services: Process Streamlining, Workflow Optimization, Training and Support


A major healthcare provider faced challenges with inefficient processes and rising operational costs, impacting patient care quality. To address these issues, they turned to Gamma for efficiency services aimed at boosting productivity and reducing costs.



Process Streamlining: Gamma began by analyzing and streamlining the provider's existing processes, eliminating inefficiencies and redundancies. This led to smoother workflows and faster service delivery.


Workflow Optimization: Gamma optimized the provider's workflows to align with their specific needs and goals. By automating routine tasks and improving resource allocation, the healthcare provider experienced significant improvements in operational efficiency.


Training and Support: Gamma provided comprehensive training and ongoing support to the healthcare provider's staff. This empowered employees to effectively utilize the new processes and maintain high levels of productivity.



Results:


  • 35% Increase in Productivity: The streamlined processes led to a significant boost in productivity, allowing the provider to deliver better patient care.

  • Cost Reduction: The efficiency efforts resulted in a substantial reduction in operational costs, enhancing the provider's financial stability.

  • Improved Patient Care: With optimized processes and reduced costs, the provider was able to invest in new technologies and resources, improving overall patient care.



Gamma's expertise in healthcare efficiency not only improved the provider's operations but also positioned them for long-term success in a competitive healthcare market. This showcase highlights the transformative impact of Gamma's tailored solutions on healthcare operations.
Membership Conversion Lift

↑ 26%

Checkout Join Rate Rate

12%

Higher Member LTV

2.3×

Strategic Levers/Key Design Principles

We designed a scalable set of interventions across the journey:

Make Value Visible
  • Persistent messaging
  • Bold visual treatment
  • Clear transactional benefits
Do the Math
  • Savings in context
  • Rewards preview
  • Cost of not joining
Intervene at Decision Moments
  • Embedded across journey
  • PDP → Cart → Checkout
  • Reinforced at each step
  • 180%

Experience Framework

We designed a scalable set of interventions across the journey:

Execution Artifacts

Selected artifacts from research, design, and experimentation phases